2 August 2008
Algal Fuel One Step Closer To Conventional Oil Alternative
Posted at 8/2/2008 3:06:00 PM
A few years ago I quit the world of office politics, deadlines, sales graphs, weekly meetings and executive stress for the world of algae in fuel. The notions of working like this sound like some utopian dream to the average nine to five freeway rat-racer, but believes me folks, it is.
I love the posting, I made a copy and share:
A liquid fuel made from plants that is chemically identical to crude oil but which does not contribute to climate change when it is burned or, unlike other biofuels, need agricultural land to produce sounds too good to be true. Nevertheless a company in San Diego claims to have developed exactly that – a sustainable version of oil it calls "green crude". Read more | digg .. click here.
While have powerful value proposition is still essential part of building algae in fuel, it certainly is not the only part. But because it is indispensable, the value proposition has better be clear, concise, and compelling. This article applies all these points: Read the rest of this entry »
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